Posts by Rachel Wedlund

Direct Mail Marketing for Generation Z

Direct Mail Marketing for Generation Z Kids these days. Always glued to their phones, right? Wrong. Members of Generation Z, anyone born between 1995 and 2010, actually spend more time with print media than digital channels. Despite widespread assumptions to the contrary, this is a generation that values print and uses it in daily life,…

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3 Direct Mail API Features to Look For

A direct mail API can simplify and improve your marketing. With a postcard marketing API, you can send automated mail at the click of a button and track results almost effortlessly. Of course, there are a variety of marketing APIs popping onto the market today, each a bit different than the rest. We’ve identified 3…

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3 Ways to A/B Test Direct Mail

When marketers design websites, draft emails and write calls to action, they often create by intuition. But rather than relying on creative assumptions, strong marketers put their best ideas to the test. Split-testing or a/b testing direct mail marketing content is the only way to truly know what will make people convert. While a/b testing…

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5 Essential Elements to Include In Your Direct Mail Content

When it comes to creating great direct mail, content is crucial. And direct mail content planning involves more than just design and copy. The most successful direct mail is designed to facilitate a cross-channel marketing journey that makes your brand the clear choice. In this post, we’ll review the five essential elements of modern direct…

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5 Direct Mail Marketing Trends to Watch in 2019

As the year comes to a close, marketers reflect on what went well in 2018 and what needs to be improved. To stay ahead of the curve, your 2019 direct mail marketing campaigns must fit into an ever shifting digital marketing landscape. Here are five key marketing trends to pay attention to as you craft…

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3 Things to Look for in a Direct Mail Platform

If you build automated marketing campaigns using HubSpot, Sailthru, Iterable, Drip or the likes, you can add direct mail without sacrificing scale, personalization or automation. You just need the right direct mail platform. Are you a digital marketer who is wondering what to look for in a direct mail platform? You’ve come to the right…

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What Amazon’s Holiday Toy Catalog Teaches Us About AI Direct Mail

We talk a lot about e-commerce retailers embracing AI direct mail. Online brands ranging from Stitch Fix to LendingClub to WayFair have jumped on the postcard automation bandwagon, and this doesn’t surprise us at all. Direct mail marketing works, especially when paired with cross-channel digital strategies. But even we weren’t expecting this: a holiday toy…

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New Integration: Send Direct Mail with Braze

This just in: Our Braze direct mail integration is here! One of the reasons we’re thrilled to partner with growth marketing platforms like Braze is that it allows marketing to function more like real conversations between you and your customers. With Braze, your messages can reach customers wherever they are—through channels like push, email, in-app,…

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How to Choose Direct Mail Marketing Software

With many direct mail marketing software services, it can be overwhelming to find the right fit. Some direct mail vendors offer manual processes, while other software services run more like marketing automation platforms with various levels of user-friendliness. In order to find direct mail marketing software that fits your requirements, you’ve got to ask the…

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4 Reasons to Send Triggered Direct Mail

Triggered direct mail campaigns hit the right people, at the right time, with the right message. Whether bringing in leads, converting prospects, fostering loyalty, or re-engaging lapsed customers, triggered direct mail encourages action. Triggered direct mail is a marketing strategy that combines the best tactics from online and offline marketing into one powerful channel. Click…

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