Direct Mail Marketing

5 Direct Mail Marketing Trends to Watch in 2019

As the year comes to a close, marketers reflect on what went well in 2018 and what needs to be improved. To stay ahead of the curve, your 2019 direct mail marketing campaigns must fit into an ever shifting digital marketing landscape. Here are five key marketing trends to pay attention to as you craft…

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What Amazon’s Holiday Toy Catalog Teaches Us About AI Direct Mail

We talk a lot about e-commerce retailers embracing AI direct mail. Online brands ranging from Stitch Fix to LendingClub to WayFair have jumped on the postcard automation bandwagon, and this doesn’t surprise us at all. Direct mail marketing works, especially when paired with cross-channel digital strategies. But even we weren’t expecting this: a holiday toy…

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How to Choose Direct Mail Marketing Software

With many direct mail marketing software services, it can be overwhelming to find the right fit. Some direct mail vendors offer manual processes, while other software services run more like marketing automation platforms with various levels of user-friendliness. In order to find direct mail marketing software that fits your requirements, you’ve got to ask the…

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5 Direct Mail Examples You Have to Swipe

Even the best and brightest marketing copywriters must take inspiration from somewhere. If you’re looking for direct mail examples to add to your swipe file, you’ve come to the right place. Wait? Let’s back up. What’s a swipe file? If you’re new to the creative side, you might not be familiar with the jargon. A…

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4 Steps to Optimize Direct Mail in Cross-Channel Marketing Campaigns

  Pop Quiz: What traditional marketing channel is e-commerce starting to embrace and why? Answer: Direct mail. The data is clear—when you optimize direct mail with AI technology, you can increase campaign effectiveness across every channel. How? Marketers know that cross-channel marketing strategies deliver. Today’s modern marketers leverage multiple channels, using artificial intelligence-based marketing platforms,…

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Artificial Intelligence Takes Direct Mail to the Next Level

It is no secret that direct mail marketing is entering a new era. With advances in machine learning or artificial intelligence, direct mail marketers can leverage data to increase campaign performance like never before. Artificial intelligence unlocks incredible potential for integrated cross-channel direct mail campaigns. Using AI for direct mail frees up resources; helps develop…

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5 Cross-Channel Direct Mail Marketing Use Cases

We’re getting a lot of questions from marketers about how to integrate direct mail into cross-channel marketing campaigns. While cross-channel or omnichannel marketing is nothing new, marketers are still trying to find the best way to engage with customers in seamless journeys across devices (and off devices… which is where we come in.) Direct mail…

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Measuring Direct Mail Campaigns: 5 Factors to Analyze

Direct mail campaigns used to be difficult to measure. This is no longer the case, now that you can power direct mail with your CRM. Simply use Inkit with your marketing automation platform to evaluate direct mail campaigns nearly as easily as email. Just as with digital marketing, measuring direct mail campaigns can inform and…

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5 Ways to Write Powerful Direct Mail Headlines

The direct mail headline is one of the most important elements of your marketing postcards. It needs to entice the recipient to flip it over and read more—rather than toss it into the recycling bin. And you’ve only got a few seconds to make your move. So, how can you quickly grab a reader’s attention?…

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The Missing Piece in Your Cart Abandonment Strategy: Direct Mail

Did you know the vast majority of e-commerce carts are abandoned? (Seriously. We’re talking nearly 80%!) This is a huge retention opportunity, yet many marketers struggle to recover these sales. Sales that were so close. In fact, major retailers — from Nordstrom to Gap — fail to even send cart abandonment emails, essentially leaving money on…

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