Direct Mail Marketing

Direct Mail Address Verification Improves Your ROI

Direct mail has one of the strongest ROIs in direct response marketing. In fact, direct mail’s response rates beat digital channels by a landslide. The tangibility of direct mail can help you stand apart from your competitors. Physical marketing messages command the full attention of the recipient. But—direct mail only works if you can actually…

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Direct Mail Promotions: 5 Tips to Optimize Your Campaigns

Getting ready for your next direct mail promotion or campaign and wondering how to maximize response rates? You’ve come to the right place. Here are five key tips for your next automated direct mail promotion or campaign. 5 Tips for Direct Mail Promotions Direct mail is a great channel for marketing promotions. According to the…

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How to Save Money on Direct Mail: 4 Tips

Direct mail marketing is making a comeback in a big way. No longer viewed as an old school approach to direct response, e-commerce brands are embracing direct mail and seeing huge returns. However, marketers who are new to the channel can get hung up on a few of direct mail’s negatives. Chief among them: price.…

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5 Essential Elements to Include In Your Direct Mail Content

When it comes to creating great direct mail, content is crucial. And direct mail content planning involves more than just design and copy. The most successful direct mail is designed to facilitate a cross-channel marketing journey that makes your brand the clear choice. In this post, we’ll review the five essential elements of modern direct…

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5 Direct Mail Marketing Trends to Watch in 2019

As the year comes to a close, marketers reflect on what went well in 2018 and what needs to be improved. To stay ahead of the curve, your 2019 direct mail marketing campaigns must fit into an ever shifting digital marketing landscape. Here are five key marketing trends to pay attention to as you craft…

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What Amazon’s Holiday Toy Catalog Teaches Us About AI Direct Mail

We talk a lot about e-commerce retailers embracing AI direct mail. Online brands ranging from Stitch Fix to LendingClub to WayFair have jumped on the postcard automation bandwagon, and this doesn’t surprise us at all. Direct mail marketing works, especially when paired with cross-channel digital strategies. But even we weren’t expecting this: a holiday toy…

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How to Choose Direct Mail Marketing Software

With many direct mail marketing software services, it can be overwhelming to find the right fit. Some direct mail vendors offer manual processes, while other software services run more like marketing automation platforms with various levels of user-friendliness. In order to find direct mail marketing software that fits your requirements, you’ve got to ask the…

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5 Direct Mail Examples You Have to Swipe

Even the best and brightest marketing copywriters must take inspiration from somewhere. If you’re looking for direct mail examples to add to your swipe file, you’ve come to the right place. Wait? Let’s back up. What’s a swipe file? If you’re new to the creative side, you might not be familiar with the jargon. A…

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4 Steps to Optimize Direct Mail in Cross-Channel Marketing Campaigns

  Pop Quiz: What traditional marketing channel is e-commerce starting to embrace and why? Answer: Direct mail. The data is clear—when you optimize direct mail with AI technology, you can increase campaign effectiveness across every channel. How? Marketers know that cross-channel marketing strategies deliver. Today’s modern marketers leverage multiple channels, using artificial intelligence-based marketing platforms,…

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Artificial Intelligence Takes Direct Mail to the Next Level

It is no secret that direct mail marketing is entering a new era. With advances in machine learning or artificial intelligence, direct mail marketers can leverage data to increase campaign performance like never before. Artificial intelligence unlocks incredible potential for integrated cross-channel direct mail campaigns. Using AI for direct mail frees up resources; helps develop…

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