Direct Mail Marketing

Direct Mail Cookie Retargeting: 3 Use Cases

Direct response marketers continue to face growing consumer disengagement in the Digital Age. As consumers become more and more plugged in, they are increasingly intolerant of online marketing in any form. It matters little that marketers have all kinds of innovative new tools to create targeted, relevant messaging when consumers are adept at tuning out…

Read More

Direct Mail Response Rate: What Can You Expect

Wondering how your direct mail response rate stacks up? Or, maybe you’re new to the channel and are curious about the average direct mail response rate. These are some of the most common questions we get from marketers. Understandably, knowing how to forecast and measure response rates is critical to your direct mail campaign planning.…

Read More

Direct Mail Address Verification Improves Your ROI

Direct mail has one of the strongest ROIs in direct response marketing. In fact, direct mail’s response rates beat digital channels by a landslide. The tangibility of direct mail can help you stand apart from your competitors. Physical marketing messages command the full attention of the recipient. But—direct mail only works if you can actually…

Read More

Direct Mail Promotions: 5 Tips to Optimize Your Campaigns

Getting ready for your next direct mail promotion or campaign and wondering how to maximize response rates? You’ve come to the right place. Here are five key tips for your next automated direct mail promotion or campaign. 5 Tips for Direct Mail Promotions Direct mail is a great channel for marketing promotions. According to the…

Read More

How to Save Money on Direct Mail: 4 Tips

Direct mail marketing is making a comeback in a big way. No longer viewed as an old school approach to direct response, e-commerce brands are embracing direct mail and seeing huge returns. However, marketers who are new to the channel can get hung up on a few of direct mail’s negatives. Chief among them: price.…

Read More

5 Essential Elements to Include In Your Direct Mail Content

When it comes to creating great direct mail, content is crucial. And direct mail content planning involves more than just design and copy. The most successful direct mail is designed to facilitate a cross-channel marketing journey that makes your brand the clear choice. In this post, we’ll review the five essential elements of modern direct…

Read More

5 Direct Mail Marketing Trends to Watch in 2019

As the year comes to a close, marketers reflect on what went well in 2018 and what needs to be improved. To stay ahead of the curve, your 2019 direct mail marketing campaigns must fit into an ever shifting digital marketing landscape. Here are five key marketing trends to pay attention to as you craft…

Read More

What Amazon’s Holiday Toy Catalog Teaches Us About AI Direct Mail

We talk a lot about e-commerce retailers embracing AI direct mail. Online brands ranging from Stitch Fix to LendingClub to WayFair have jumped on the postcard automation bandwagon, and this doesn’t surprise us at all. Direct mail marketing works, especially when paired with cross-channel digital strategies. But even we weren’t expecting this: a holiday toy…

Read More

How to Choose Direct Mail Marketing Software

With many direct mail marketing software services, it can be overwhelming to find the right fit. Some direct mail vendors offer manual processes, while other software services run more like marketing automation platforms with various levels of user-friendliness. In order to find direct mail marketing software that fits your requirements, you’ve got to ask the…

Read More