Marketing Automation

3 Direct Mail Marketing Takeaways from Iterable’s Benchmark Report

Marketers know creating a unified customer experience, online and off, pays. We see it time and time again—cross-channel marketing campaigns deliver the strongest returns. But how many marketers are really utilizing cross-channel tactics to the full effect? And what are the best practices when it comes to cross-channel marketing? Where are the opportunities? Leading growth…

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4 Essential Offline Marketing Tactics for E-Commerce

Most e-commerce marketers focus on digital marketing for obvious reasons. Everything from email automation to social media marketing to SEO is in the e-commerce marketer’s wheelhouse. But to gain a competitive edge, you need to go where few e-commerce marketers are willing to go—offline. So many e-commerce brands dedicate their entire marketing budgets to Internet…

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Are Your Personalization Plans Within the Context of the Customer Experience?

Editor’s Note: We asked Mike at Sailthru to help us understand the difference of segmentation and personalization, and how we can implement those strategies with automated marketing platforms and a cross-channel approach. Here’s what he had to say. Sailthru strongly believes that personalization is a key business strategy. However, when we surveyed marketers in the…

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5 Tips on How to Use Direct Mail for Customer Reactivation

If you’re not using direct mail for reactivation, you’re missing a major opportunity. As the top performing direct response channel, direct mail isn’t just for acquisition anymore—postcards can actually help you win back former customers. We’ve seen direct mail reactivation campaigns yield 18% redemption rates and a 60% lift in revenue. When is the last…

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Guest Post: Achieve Omni-Channel Relevance at Scale With Iterable & Direct Mail

Modern growth marketing is all about attracting and retaining more engaged customers by building immersive, personalized experiences across all channels, including direct mail, email, web, mobile and social. Today’s marketing leaders are moving toward a highly integrated omni-channel approach to drive true relevance with their audience. In fact, brands that use omni-channel marketing techniques achieve…

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3 Businesses That Should Definitely Do Direct Mail Marketing

Many marketers never consider direct mail automation. If you focus on digital channels, the thought of direct mail may bring images of Bed, Bath & Beyond postcards to mind. However, writing off direct mail as too old school is a huge missed opportunity. With the modern marketer’s ability to create personalized campaigns in automation platforms…

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Buying a Direct Mail List? Try These 5 Built-in Audiences First

Thinking of buying a direct mail list? First, take this pop quiz: what’s the marketing channel being analyzed in this enthusiastic report from last year? “Customer response rates increased year-over-year by an impressive 43%, but prospect response rates more than doubled—reporting an astounding 190% increase!” Well, okay—if you know anything about what we do at…

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