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Re-engagement: 5 Postcard Ideas To Win Back Your Customers

You’re going to lose about 25 percent of your email list this year. Let that sink in. What can you do about this? Get your re-engagement postcard sequence ready. Seriously. When you lose access to a subscriber’s inbox, show up in their mailbox. Simply sync email workflows with direct mail to keep your customers engaged across…

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Direct Mail A/B Testing: How to Put Serious Data Behind Your Campaigns

Read enough articles about digital marketing and you’ll notice something: direct mail often gets casually lumped in with old-school broadcast media. Not interactive, not automated, not testable. Not true. Not these days. Marketing automation platforms increasingly integrate with direct mail software like Inkit—which means that your direct mail can be just as testable and trackable…

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3+ Intriguing Direct Mail Statistics to Help You Plan for 2018

Is it just me, or has 2017 been kind of a gloomy year for marketing statistics? Questions about transparency and brand safety continued to gnaw at the digital ad trade. More and more media consumption took place within ad-blocking browsers and ad-free subscription services. Some even said the end of advertising was near. And yet…

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How To Close After Meeting With A Prospect

The quickest and surest way to fail as a salesperson is to neglect following up with leads after a sales meeting. Too often salespeople take shortcuts by waiting for the next meeting with his/her lead. Even more often, sales people fail to: Input key meeting information into their CRM Send a thank you note with sustentive facts…

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5 Customer Retention Strategies and Tips

Looking for business growth ideas? When it comes to growing startups, many businesses are so focused on gaining new customers that they fail to address the need to retain those they already have. Gartner says 80% of your future profits will come from just 20% of your existing customers. That means revenue sources you’ve been trying to…

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Anchor Down Direct Mail | Integrations, Triggers, and More!

The ventral striatum is an important structure buried deep in the human brain, yet it’s tightly connected to the rest of the limbic system. Although the striatum is a small structure, it drives our perceptions of valuation and desire. In the past, people believed the structure was an indicator of effective advertising. Researchers at Temple…

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Direct Mail Beats Digital Ads

Rigorous neuroscience research conducted by a variety of reputable sources confirms that direct mail offers unique benefits in connecting with our brains. After thoroughly analyzing brain scans, the researchers found that the direct mail advertisements were mentally easier to process and tested better for long-term brand recall. A recent study conducted by Canadian firm TrueImpact…

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