Inkit lets you add postcards and mailers to any campaign you build inside Iterable’s Workflow Studio and send them to any contact with a known address. If you’re adding text to your postcards using the Inkit builder, you can even use the dynamic content insertion feature to directly pull in any variable data housed within Iterable.
Once your direct mail offer is ready in Inkit, you can add it to an Iterable campaign by creating a new workflow webhook. Setting up the integration takes just a couple of minutes, and it’s as simple as clicking, copying and pasting.
From there, you’re ready to send automated direct mail that builds on all the demographic, behavioral and event data Iterable captures. And of course, Inkit will handle all the logistics to ensure your offer reaches the right audience at exactly the right time.
Iterable makes it possible to orchestrate campaigns across channels at scale. The Inkit integration opens up one of the most powerful marketing channels of all by adding direct mail to the mix. It’s built to coordinate direct mail campaigns with email offers, mobile messages, social retargeting ads and much more—all so you can turn that first purchase into years of customer loyalty. To see how it works and get ideas for your own campaigns, schedule a demo today.